When the corporate colours, same-same images, and so-so copywriting weren’t cutting it anymore, Mint People came to us to inject some personality into the business through a complete rebrand. Our brief was to shake everything up with bold panels of colour, quirky imagery, and a conversational copy tone to suit. Mint People isn’t a traditional HR service provider; therefore we could voyage the branding left of centre too.
We worked with Mint People to develop a new brand identity, including web design and copywriting, marketing collateral design, e-signature, and template design for presentations, advertisements and stationery. As photography wasn’t available at the time, we got creative with placeholder visuals so our client’s developer could progress the website build and update the site with original images at a later date. This ensured the transition from bland to bold continued to run smoothly, and our friends at Mint People could start sporting the new look sooner.