Wyld Hooker

Brand identity design


Oh damn, that’s wild.

Designed for a business duo sporting the surnames, ‘Wyld’ and ‘Hooker’, this brand aesthetic conveys smooth coffee flavours with the funky-cool vibe customers experience in-store.

The retro colour palette and Art-Deco flourishes firmly tie the design to the past, while thick outlined illustration and confident shapes project more modern sensibilities.

With funk in mind and tongue-in-cheek in name, Wyld hooker hopes to get the heart racing and keep you warm on those cold winter days - get yo-self a hit of Wyld Hooker!

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