With three businesses in the mix and more acquisitions on the way, Alexon (formally Melbourne Fire and Maintenance) called upon our humble agency to develop an identity for their family of brands that would set them up for growth and honour their 20+ year strong reputation.
Essential safety services under one roof
Through a series of discovery interviews and workshops, we unearthed the company’s vision, mission and values to unite all businesses within the group and established a hybrid brand architecture that supported their current and future needs.
Knowing what the business truly stood for, we gave it a meaningful new name and designed a brand identity that was both refreshing and relevant to the brand purpose. We rolled out the new look and feel across vehicles, emails, business cards, uniforms, and a website, then wrapped it all up with a comprehensive brand manual covering everything from tone of voice, photography direction, and how to dress for work.