Mrs Chippy

Mrs Chippy

Mrs Chippy

A Mock-up of the case study branding

Inspired by an adventurous seafaring cat that made it all the way to Antarctica, Mrs Chippy production studios capture the eternal spirit of the pioneer.

The cat's out of the bag.

A cursive logotype portrays the hands-on custom approach the studio delivers with each project. The contrasting hot orange and dark-slate grey bring cool and hot feelings to the brand allowing the studio the versatility to portray itself in polar ways.

The illustration takes influence from the heroic portraits of brave explorers of the Victorian era and befits the unique and courageous spirit of the animal they wish to honour and embody.

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