Power5 is a curated health portal bringing together experts, the latest science and trends,and community experiences to inspire fans to live their healthiest, most sustainable life.The gang at Power5 believe health and wellness are achieved by targeting five pillars:Recharge, Rewire, Reshape, Relax and Renew.
Every piece of marketing communication from Power5 connects with one (or more) of these pillars, and we enhanced their comms activities by developing EDMs, a lead magnet resource, and an educational booklet. Please note, we did not develop Power5’s brand identity (although that would have been fun!). We produced branded marketing collateral using their existing assets mixed with our own copywriting and graphic design.
We later developed branding for the company’s brother brand, P5X.