We set to work designing a reimagined brand identity to get the balance right between minimalist design and energetic vibes. To the team’s delight, we delivered a simple yet poppy brand suite that offered versatility and vibrance while staying true to their less is more aesthetic wishlist.

Next, we put the new brand identity to the test by designing (and developing) SI’s fresh new website. With limited brand images and a desire to avoid that ‘blocky’ layout, we got creative with bold colour headlines, bespoke elements (like a custom cursor), and animations that brought the team liveliness to the screen. A few user experience improvements and a handful of copy tweaks later, and hey presto, SI got a website that bounces into eyeballs and unmistakably captures the spirit of their brand.