We developed the Venus Spell brand in collaboration with its Founder, to capture the spirit of her jewellery designs and the hearts of those who will someday wear them.
The mystical collection champions inner beauty, strength, and a woman’s capacity to conquer the world with grace and gratitude. It draws on both the power and lightness of nature and acts as a daily reminder that there is magic everywhere - in everyone - if you’re open to it.
We symbolically incorporated the elements of earth, fire, water, and wind into the motif, flanked by a perfectly imperfect logotype. Delicate, rounded, and raw, the logo embodied the character of the brand, while complementing the style of jewellery.
We articulated the brand tone of voice and photography and curated the colours and fonts that aligned with its personality while appealing to its ideal customer. We’re looking forward to seeing Venus Spell in boho boutiques in 2021.